The Bridgestone Potenza Sport high-performance tyre has been launched

“This is a very exciting journey for the South African market,” said Bridgestone Southern Africa CEO, Jacques Fourie. “While we have continued to update, refine, and refresh our existing products, this has been an entirely new development, involving extensive research and development. Another cause for excitement is the launch of this groundbreaking product as Bridgestone celebrates the group’s 90th anniversary around the world. “This year is especially significant for South Africa, as we also celebrate the 50th year anniversary since the launch of our manufacturing plant in Brits, a facility which has consistently contributed to the country’s economy, job creation and technological innovation. While the Potenza Sport will not initially be manufactured in our local facility, the launch reinforces this enduring dedication to the country, as we are able to deliver the highest quality products, alongside our enduring production capacity,” Fourie said. The Potenza Sport delivers superb performance during dry braking as well as cornering and straight line stability. To achieve this cutting-edge performance, Bridgestone employs innovative tread pattern, compound and construction technologies which also improves performance in wet conditions. “Custom-developed Potenza Sport tyres have already been selected as original equipment by some manufacturers like Maserati, Audi and Ferrari.” Potenza Sport will be available in 17″ to 22″ sizes. “We engineered a premium, high-value sports tyre that keeps drivers in control while unlocking the performance of their vehicle. Potenza Sport is truly new excellence in sports performance,” said Bridgestone. Source: MotorPress