Use it to advertise your products or services and improve your brand’s recognition. With a proper approach applied, it can make your content viral. To achieve this kind of result, you should be aware of major features of Pinterest and how they differ from those offered by other social media platforms.
Business Accounts as an Opportunity
Along with common personal accounts, the platform also offers business accounts. In both cases, you will find almost the same layout. The latter option, however, opens you access to multiple tools related to promotion of goods and services, e-commerce and extensive free analytics. This means more opportunities to reach a broader audience with your offers.
Studies show that those who understand, how to advertise business on Pinterest have almost four times more chances to raise their in-store sales as compared to conducting a traditional digital campaign. Additionally, you can attract more traffic to your corporate website by providing featured content. Group boards are a tool designed to facilitate collaboration on projects and encourage other users to contribute. In short, Pinterest can serve as an efficient channel to communicate with your target audience and build community loyal to your brand. To achieve the goal, businesses should know what specific steps they have to make.
How to Promote Your Business Step-by-Step
To leverage the fact that statistically more that 80% of Pinterest users consult this platform prior to going shopping, follow this straightforward guide:
Set up your business account on Pinterest.
Connect it to other social media and platforms including Facebook, Instagram and Youtube.
Define your goals, for example selling more or gathering a dedicated community. Pursuing no clear goals makes keeping an account senseless.
Set up your posting schedule. It is important to provide content consistently, on a regular basis. So make sure you follow the plan.
Given Pinterest is a place for those seeking something exclusive or new, add geo pin maps to cater them.
Use Pinterest as an alternative to Google search. Here, you can always find out the latest trends by discovering what people are looking for. Provide relevant content to attract more people to your account
Use analytical tools available on Pinterest to dissect your audience and find out how they respond to your content.
If you have a corporate website, supplementing it with the pin button is a good idea. This will enable your users to easily pin products they are interested in directly from the website.
Bottom Line
Setting up a business account on Pinterest is a rewarding endeavor bringing a wide range of benefits provided that you know how to use this opportunity properly. A dedicated community, higher traffic and more sales are only the most apparent bonuses you may expect. While each of the steps listed above requires spending some time and energy, the investment can bring a great return in terms of more sustainable business.
