The world celebrated World Savings Day on 31 October but with black Friday looming at the end of November, it is important to remember the importance of saving and not help customers blow all their money even before the end of the year.
GoDaddy’s regional director Selina Bieber detailed the following ideas on how businesses can help their customers save:
Create special offers customers are starting to spend again but they are doing it carefully. They are looking for value for money. This is an opportune time to create some special offers just before the hype and noise of the Black Friday weekend. Some ideas might include:
- Flash sales: A time-limited promotion can be a great way to get a customer who is sitting on the fence to make the purchase. This type of promotion can be as good for you as for your customer if you are selling goods and services with a limited lifespan.
- Buy X, get Y free: Everyone likes free things. Throwing in a bonus when people buy a particular product or spend a certain amount of money, can be an effective sales hook. And your business could win by giving away extra inventory.
- Coupons and gift cards: Adding a discount code or gift card for their next purchase can be a good way to get customers to come back. Another idea could be to offer free shipping on a future purchase.
Run a competition: A competition can be a great way to give something back to your customers while creating a bit of buzz for your business. You can go big with a large prize or run a few small contests throughout the year, depending on your budget.
Partner with other companies on giveaways Another effective strategy is to partner with another small business to do joint giveaways. For example, a pizza parlour might work with a bakery to give away a cupcake along with each family-sized pizza purchased.
Getting the word out to the market One of a small business’s biggest challenges used to be letting the market know about its deals and promotions. That has changed with today’s digital marketing tools, which make it easier and more cost-effective to keep customers up-to-date with your specials and savings via social media, email and your website.
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