At a graduation ceremony held at the University of Johannesburg (UJ), Dr Thebe Ikalafeng was conferred with an Honorary Doctorate in Philosophy by Principal Prof. Letlhokwa Mpedi.
Dr Ikalafeng already holds a BSc (Marketing) cum laude and a Master of Business Administration (Strategy and marketing) degree from Marquette University in the USA. Additionally, he holds an LLM (Intellectual property law) degree from the University of Turin, Italy, in collaboration with the World Intellectual Property Organisation (WIPO) in Switzerland.
UJ’s Honorary Doctoral degree is reserved for individuals who have demonstrated exceptional leadership and contributions in their respective fields, showcasing contributions that extend beyond conventional norms.
Prof. Letlhokwa described Dr Ikalafeng as one who has his deep-rooted belief in the richness of Africa’s diverse cultures, histories, and talents, as he has tirelessly championed initiatives aimed at showcasing the continent’s true essence on a global stage. “Whether through his influential talks, writings, or projects, Dr Ikalafeng consistently emphasises the importance of authenticity, urging individuals and organisations to embrace and promote Africa’s unique narratives.”
His career spans over 30 years, his leadership in brand and marketing communications has garnered numerous accolades and awards, including being named one of the ‘100 Most Influential Africans’ by New African Magazine, and receiving the Financial Mail AdFocus Lifetime Achievement Award.
In his keynote address, Dr Ikalafeng highlighted the importance of the African brand. “Our job is to produce and consume ‘Made in Africa’. If Africa is truly going to become independent, free, integrated and prosperous, Made in Africa must become our most serious agenda. Only Africa can serve Africa.”
His work is described as one that aims to dispel stereotypes and misconceptions, instead celebrating Africa’s vibrancy, innovation, and resilience.
“I am singularly honoured to receive this Honorary Doctorate from this incredible university. I receive and accept with incredible humility and I am grateful to everyone who has been part of my journey.”
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