WhatsApp chat line launches to fight cyberbullying
Cadbury P.S. has launched a WhatsApp chat line as part of it #SayItLikeYouMeanIt initiative aimed at fighting cyberbullying.
With more than 51% of South African parents reporting that their children have been victims of cyberbullying, it is time to take a united stand.
To this end, cyber wellness and online safety author and founder of SaveTNet Cyber Safety, Rianette Leibowitz, recently partnered with popular chocolate brand Cadbury P.S. to help create awareness around this issue through its #SayItLikeYouMeanIt initiative.
The initiative saw the introduction of its WhatsApp-based chat line to assist victims of cyberbullying or those who worry that they may be exhibiting behaviours of bullying themselves.
“Today’s youth is growing up in an age of anxiety where cyberbullying can make them feel like they are disconnected and isolated. This in turn amplifies the bully in their head.
“Through #SayItLikeYouMeanIt, we are giving the youth a non-judgemental space where they can feel like they are heard and can reclaim their power,” said Leibowitz.
To access the chat line simply save 061 979 7217 to your contacts and send a WhatsApp message with the word ‘help’ to activate the conversation.
Users will be directed through a series of questions and, based on their responses, get guidance on how to deal with the situation.
For severe cases, there will also be an option to receive further help from SaveTNet, an independent safety net for cybercrime victims who require assistance from experts.
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