Video: The next storytelling frontier
With South Africa having more cellphones than TVs, taxis and radios combined, what happens in your area is a few scrolls on your cellphone and an online link away.
In an era of digital information, news is no longer bound to a piece of paper or to word of mouth. We’re now watching the news, and not only from our TV screens. We are not bound to what TV stations serve up for us, as online video allows us to choose exactly what we want, when we want it.
Reading about the final minutes of a police car chase, or an eyewitness report at the scene of a crime, is not quite the same as watching it as it happens. With video, the story told is suddenly much closer to home, as you keep your eyes glued to your cellphone or laptop screen.
As our choices start being driven by technology, including what we read and how we read it, video has increasingly become the go-to medium to tell community news stories.
As community news grows, JoburgToday.tv, which launches on the 23rd of March, will join the local news space as an online video news and information platform. Content can now be delivered into your pocket, making it immediately accessible. JoburgToday.tv will be serving up a host of shows, including Cab Talk, Leading Opinion, City News, Business Destination, and its flagship magazine show Joburg Today. This means that your news will be delivered more quickly, and reporting on issues within your community will become increasingly more visual.
“Joburgtoday.tv is a hyperlocal online content channel with a global attitude,” says Adolf Spangenberg, founder of the multimedia production house.
According to YouTube, its users watch over four billion hours of video each month. The video-sharing platform has over a billion users alone, and half of the total number of videos being watched on cellphones. There’s never been a better time for video to accompany the stories in our communities than now.
With South Africa having more cellphones than TVs, taxis and radios combined, what happens in your area is a few scrolls on your cellphone and an online link away. With JoburgToday.tv, all you have to do is press play. Watch an episode of their flagship magazine below, and be sure to follow them on Twitter and Facebook.
Infographic source: kzoinnovations.com
