Comrades project gives athletes a run at their dream
This year, Old Mutual will sponsor the Underprivileged Runners Project.
FOR the past 16 years the Comrades Marathon Association (CMA) has run the Underprivileged Runners Project. Hundreds of people who cannot afford to participate in the annual event are provided with accommodation, transport and meals over the race weekend.
“Through this initiative, we have been able to accommodate runners across the socio-economic spectrum and afford them an opportunity to experience the race. It has given them an opportunity to dream,” said CMA general manager, Chris Fisher. This year Old Mutual will sponsor the project.
Karen Thomas, Old Mutual’s Head of Brand said, “Many runners dream of competing in the Comrades Marathon, but for a variety of reasons can’t always get to the start line. By sponsoring the Comrades Underprivileged Runners Project, we are ensuring that those who might not be able to afford the weekend in KwaZulu-Natal now have the chance to be a part of this special day on the South African running calendar.”
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