LettersOpinion

City must flag its assets

Some months ago I raised the idea that the phalanx of flag poles, around eThekwini, be used for advertising forthcoming events in the city. I did this by email to some officials, and by raising it in one of our council committee meetings.

EDITOR – As a city councillor, one would hope that I can influence what goes on in our city. Not so. Suggestions made to officials and our political leadership seem to fall on deaf ears.

Maybe I am out of step! Let me ask that we use the ‘court of public opinion’, the press.

Some months ago I raised the idea that the phalanx of flag poles, around eThekwini, be used for advertising forthcoming events in the city. I did this by email to some officials, and by raising it in one of our council committee meetings.

It’s quite simple really, and my idea is not new. Before the World Cup Soccer we had the flags of all the nations taking part, flying on our flag pole clusters on major routes into the city. I proposed that we use these same flag poles to ‘publicise’ all other events hosted by the city.

So for example, with Top Gear, all the motor and fuel companies could fly their brand flags. For the Wine Week, all the wineries could put up their flags.

When Manchester City were here, there was another opportunity missed.

The SPAR Ladies Race…the list is endless.

My suggestion has job creation and economic benefits, as we would charge for the advertising. Plus it makes the city look more welcoming, rather than these sterile poles on the freeways. We are, after all, a tourist city.

Goodness gracious, we have joined the beaches Blue Flag scheme, why can’t we ‘flag’ our other assets.

What do other residents of the city think?

Geoff D A Pullan

Westbrook Beach

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