Spark Media, South Africa’s leading print media sales company providing location-targeted advertising solutions, recently unveiled its exciting new multichannel ad solution to clients at Wimpy in Cornubia Mall.
Also read: Durbanites voice expectations for new Home Affairs administration
Previously, Spark Media provided local advertisers with print advertising opportunities through Caxton’s 115 newspaper titles. The company took what it calls a ‘leap into local’ and extended its scope to now include digital ad opportunities through Caxton’s 58 local news websites as well.
Print advertising is impactful, trusted and has its own voice. Research shows that print ads continue to drive strong brand recall and remain the most trusted advertising source when making a purchase decision.
Digital advertising is instant, measurable and efficient. It is growing in South Africa as smartphone uptake increases and consumers become more digitally active. Estimates put global digital adspend at US$740.3bn in 2024.
Combining print and digital ads, as in Spark Media’s new multichannel offering, renders online campaigns 400% more effective, as the one medium strengthens the potency of the other.
As Spark Media’s new offering provides brands with targeted print and digital content in 120 economically-active SA communities, the company said it was only fitting that another community favourite – Wimpy – was used as the event location.
“Both Caxton and Wimpy are iconic South African brands with deep roots in our local communities, so it made perfect sense for Spark Media to present this exciting new offer to KwaZulu-Natal businesses at a local Wimpy outlet,” explained Chris Halstead, Spark Media head of sales.
One client, Kavi Naidoo, of Boxer, said his team found the event enlightening. “We thoroughly enjoyed immersing ourselves in all things local and lekker. The insights shared during the event were incredible. Spark’s proposition to take brands into the heart of South Africa’s local communities is exciting. The idea of connecting with local audiences in their homes and on their screens resonates deeply, especially in today’s fast-paced digital landscape,” he said.
A team from Decofurn described the event as “a lekker morning filled with fun” while the OMD team said Spark Media “always brings out the sparkle” in local advertising opportunities.
Spark Media takes local businesses’ brand messages directly to consumers via Caxton’s 2.9 million newspaper copies that are delivered each week, and now by engaging the 5 million online users that interact with Caxton’s websites every day.
For more from Northglen News, follow us on Facebook , X or Instagram. You can also check out our videos on our YouTube channel or follow us on TikTok.
