A decade of ‘pink’ positivity comes to an end

AFTER 10 years of supporting and motivating cancer patients by hosting various events and initiatives, the non-profit organisation, the Pink Phoenix Cancer Foundation, will be closing.

Speaking to the Northglen News, the NPO’s founder, Sharon van Straaten said families and companies are all dealing with emotional and financial pressures during the pandemic, and felt it was time, after a decade of dedication to this cause, to step down.

“Health is so important right now and everyone is trying to get back on their feet during these tough economical times,” said Sharon van Straaten, who is a stage 2 throat and stage 4 lymph cancer survivor.

When she started Pink Phoenix, and having gone through the journey herself, Sharon Van Straaten said the foundation’s aim was to bring hope, support and inspiration to cancer patients and their families.

Pink Phoenix ambassadors, who shared their stories on the social media platforms and the affiliate website, became counsellors who spread their knowledge and experience to motivate others into leading fulfilling lives, while changing their perspective of living under the threat of cancer.

“When I look back at what Pink Phoenix has achieved over the past 10 years, I am enormously proud. We have saved lives, we have empowered, educated, counselled and supported,” she said. “And we did this together.”

Sharon thanked all of the Pink Phoenix ambassadors, volunteers and sponsors for their dedication over the last decade.

“You made this all possible. Thank you to every member of our community, family and friends, who supported us in every way. You have all played a huge role in the organisation and giving both children and adults a new lease on life.“ she said.

The Pink Phoenix Cancer Foundation website will remain open to access the survivors’ stories.