Specifically, industries that cater for personal care, and for which purchases do not represent a significant percentage of disposable income, have either remained stable or have experienced growth.
The nail salon industry is booming all around the globe. One of the easier industries to enter into, opening your own nail salon can be one of the best decisions you ever make. In the US alone, the salon and spa industry is worth over $57-billion, and even though the industry is facing a few challenges at the moment due to the worldwide pandemic, it remains a good investment going forward.
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Regardless of the economic situation, history has shown that clients view their salons and spas as sanctuaries, and are willing to make other sacrifices to continue making use of these services. They can be a refuge in a crazy world, and provide a much-needed respite from the hustle and bustle of everyday life.
Another reason women continue to support their favourite beauty and nail salons, even in tough times, is that almost all of them are operated and staffed by women, which encourages women empowerment. This is especially true in Africa, where most other businesses are traditionally owned by men, and where women business owners don’t always have the same support their male counterparts enjoy.
If you are considering entering this industry, the first step is to choose a franchise brand. Franchising comes with many benefits, not least the many years of experience, knowledge and expertise at your fingertips. Franchises offer the benefit of bulk buyer discounts on stock, collective expertise in areas such as business development, marketing and training, and ongoing support. You can try going it alone, but being part of a bigger group pays off a lot quicker, and provides you with brand stability. Deciding to purchase a franchise is a choice that makes a lot of sense – the franchising industry worldwide is huge, and very successful.
The Tammy Taylor Nails franchise brand is already well-established in South Africa, having been brought to our shores in 2013 by President and Founder of Tammy Taylor Nails South Africa, Melany Viljoen. With over forty Tammy Taylor Nails salons already operating country-wide, any prospective salon owner can rest assured of extensive support, which spans a range of services, including scouting for the perfect location.
Choosing a Tammy Taylor Nails franchise also means access to the very best products imported from the USA, which are FDA-approved and hypoallergenic, making them suitable for even the most sensitive hands. The brand has a long history in the USA, having been started by Tammy Taylor in 1983, and the products benefit from years of extensive research and product testing.
The company prides itself on the extensive support it offers to all franchisees, whether their new Tammy Taylor Nails salon is their first business, or they are experienced in owning and operating businesses already. From initial assistance with location scouting and lease negotiations, right through to intensive training and assistance with recruitment, Tammy Taylor Nails South Africa is a franchisor that truly cares about its franchisees.
The franchise model is a retail one, and this is the most popular in the nail and beauty industry, as well as the one that offers the easiest entry into the market. Lastly, Tammy Taylor Nails offers a true differentiator – the combination of a unique salon experience, training by highly skilled master educators, exclusive shopfitting and high-quality products. These elements set Tammy Taylor Nails apart from the rest of the market, and ensure that each franchisee is able to offer their clients the ultimate in a nail and beauty experience that is second to none.
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