Durban celebrities embrace Tafta’s hug therapy campaign

The visits formed part of Tafta’s Hug Therapy campaign, that aims to spread love and affection to those who need it the most.

DURBAN’s influential personalities have thrown their support behind a novel campaign launched by the Association for the Aged (Tafta) by sacrificing their time to shower the elderly with love.

Former Miss South Africa finalist and Greenwood Park model, Julia Petersen along with Gagasi FM DJ, Mzokoloko Gumede were among those, who took time off their busy schedules to add much-needed joy and companionship to senior citizens.

During their visits to Langeler Towers and John Conradie House on Durban’s South Beach and John Dunn House in Wentworth, many residents immediately recognised the popular figures and were overwhelmed with excitement at the opportunity to meet and interact with them.

“Spending time with the residents was a special experience and I believe that through their wisdom and humility, they have given me far more than I could’ve hoped to offer them by visiting. Being received with such warmth and kindness was a reminder that they truly understand what is most important in life,” said Petersen.

The radio personalities described their morning with the residents as inspiring and rewarding. “I was truly touched, but at the same time very happy to be making a positive difference. These wonderful folks seem to have such a strong need to connect with the outside world,” said Mzokoloko.

The visits formed part of Tafta’s Hug Therapy campaign, which was launched in February and continues throughout the year with the aim of spreading love and affection to those who need it the most.

The campaign encourages the public to give the ultimate gift of goodness by spreading love to the elderly through the comfort of cuddles.

“Thank you to each person who volunteered their time to make a valuable difference in the lives of our residents. A hug or brief conversation is a seemingly small gesture but these interactions are missed most by our residents,” said Tafta CEO, Margie Smith.

Join Tafta to share the comfort of a cuddle or hug with an older person. You can also share the LOVE by SMSing ‘Donate’ to 40555, SMS charged at R20. Free SMSes do not apply.

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