Video promotes an Aids free generation
World renowned artists join forces to raise awareness and funds for Aids projects globally.
IT IS World Aids Day today (Monday, 1 December) and with that, the Coca-Cola Company, in partnership with RED, invites South Africans to join efforts to help end mother-to-child transmission of HIV with the launch of a new campaign, titled Share the sound of an Aids free generation.
Kicking off the campaign is an adorable video of babies from around the world who ‘sing’ in harmony to raise awareness for the need to end mother-to-child transmission of HIV/AIDS.
The campaign features an array of top artists as they debut new music and offer exclusive experiences encouraging people to come together, to share, and most importantly, to give. Funds raised from the campaign will go to the Global Fund to fight AIDS, Tuberculosis and Malaria to finance projects which provide HIV prevention, testing, counselling, treatment and care services.
“One of the primary goals behind the movement of this campaign is to use the power of music to rally millennials in realising that an AIDS free generation is within reach,” said Emmanuel Seuge, vice president, Global Alliances and Ventures, The Coca-Cola Company.
Artists rallying behind this significant cause include the likes of Aloe Blacc, Wyclef Jean, Avicci, One Republic, as well as the debut of a previously unreleased track by Queen.
The track entitled, Let Me in Your Heart Again, features the iconic vocals of the late Freddie Mercury, who died from an Aids-related illness in 1991 and has been exclusively mixed for this campaign by William Orbit.
Throughout the campaign these artists will unveil an original song that will be available to download on iTunes with all proceeds benefitting the Global Fund.
