Local NPO launches range of masks
The fund-raising initiative went public as an online social campaign (#EachOneReachOne).
THE Domino Foundation launched its Shwe Shwe range of #DominoEffect face masks last week. The fund-raising initiative went public as an online social campaign (#EachOneReachOne).
A few members of the Foundation’s staff and group of volunteers, who have been on site packing of Hope Hampers, modelled their masks in the distinctive traditional South African fabric.
In local custom, Shwe Shwe, originally introduced in the early 18th century from Germany, has often signified the wearer’s identity and purpose. The wearers of Domino’s new take on the material spoke in the on-line campaign of what they love about life and of how the Hope Hamper initiative has given them a greater purpose of late.
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Karen Brokensha, who heads up marketing for Domino, said that the initiative was aimed at getting pledges of support from others who share the same passions as the men and women behind the Shwe Shwe masks.
“We kick-started this initiative with an early-bird special of R50 for two branded cloth face masks. One mask is delivered to the buyer to wear proudly and protectively. The other mask will be donated to a beneficiary on our programmes. That way we double the joy and impact of caring for one another during this Covid-19 pandemic,” she said.
To view more masks, visit www.domino.org.za. Those paying via Zapper need to send an email to karen@domino.org.za.
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