[WATCH] Covid-19: Elderly shoppers flock to Durban North for exclusive shopping hour

PENSIONERS flocked to Pick n Pay Hyper by the Sea this morning to make use of the hypermarket’s new initiative which will see doors open an hour earlier every Wednesday for elderly customers to shop for their groceries and essentials amidst concerns around the Coronavirus outbreak.

The initiative started Wednesday with stores opening exclusively for customers over the age of 65 years from 7 to 8am.

John Bradshaw, retail executive for marketing at Pick n Pay said the special shopping hour for pensioners was a suggestion from the online community

“We very quickly worked with our stores to make this a reality. All our actions are focused on supporting the well-being of our customers. We know that the Coronavirus is more of a threat to older people, and it is thus especially important that our older customers limit the number of times they are in busy spaces as much as possible. This dedicated shopping hour for our elderly customers will give them exclusive use of the store,” said Bradshaw.

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Shopper Di Brockman (75) traveled from Morningside to Durban North to get her groceries.

“It’s a wonderful idea to get here before the crowds. I have been staying at home as much as possible,” she said.

Every Wednesday, all Smart Shoppers over the age of 60 will also earn double points in-store.

Customers can claim this voucher at the Smart Shopper kiosk or mobile app provided they have updated their Smart Shopper profile with their date of birth.

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