The Cows embrace Midmar Mile milestone event

WHEN thousands of swimmers converge on Midmar Dam for the aQuellé Midmar Mile on 8 and 9 February, it will be a milestone event for The Cows, who channel their passion for sport into fundraising for the CHOC Childhood Cancer Foundation.

As loyal supporters of the world’s biggest open water swim, the black-and-white clad swimmers have been given the privilege of hosting their own batch that will kick start the 2020 event as the first event on the Saturday.

That batch has attracted swimmers from every corner of the country, with close on 300 swimmers committing to swim for CHOC, with well over R100 000 raised already for CHOC.

“We are thrilled to have been given our own batch,” said Iris Varty, who as the Durban Daisy is co-ordinating The Cows at what they have dubbed the “Midmoo Mile”.

One of the founder members of the Midmar Mile, Mike Arbuthnot, will be back to cover the distance across Midmar Dam in the Cows colours.

In the big group that will be representing The Cows in the first event of the weekend will be former champion Tracy Mckay, winner of the event in 2018 and runner up in 2019.

The local supporters have also banded together into training groups, like the Midmoo Nutellas, to support the collective fundraising initiatives.

“It would be awesome to get some of the big schools in the Pietermaritzburg and the Midlands involved to swim for The Cows,” added Varty. “It is a great event to tackle as a school, and by swimming for CHOC the kids get the sense of contributing to a greater cause while taking on the personal challenge of swimming the Mile.”

For more information about The Cows visit www.thecows.co.za.

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