The Pav Kids Board – exposing young minds to brands and business world

Instead, The Pav has opted to go back to basics by just saying “Thank You” to shoppers and continuing to offer them innovative experiences – including ones that their children can also benefit from.

The Pav Kids Board innovative experience went live this week and affords children between the ages of 8 and 13 the opportunity to be a part of an active board that will have them involved in monthly activities and decision making around the centre and its brands. These activities are aimed to empower the children and expose them to the corporate world, thus influencing them on a more intrinsic and sustainable level. The monthly activities will range from clean up drives, environmental programmes and interacting with key stakeholders that most children will never have the opportunity of meeting.

“We want to reconnect with our shoppers in a memorable way,” says Marketing Manager, Julie-Anne Zuma. “We want to remind them that we are more than just a shopping centre but also a community bonded by trusted brands and a nostalgia that will lead to what we see as lifelong and heritage relationships.”

In addition, Vicky Deppe, The Pavilion General Manager stated that The Pav Kids Board seeks to reposition the predictable way in which shopping centre’s have been perceived. “Through The Pav Kids Board we as a shopping centre will be forging new in-roads into arenas that will also serve to future proof the relevance of a brand like ours as well as establish new partnerships that will amplify our future intentions.”

“The call to entry will go live on our social media platforms this week and the final board announcement will be made on April 27, 2023. Stay close for regular updates on this exciting campaign. We are actively nurturing our future today,” concluded an excited and optimistic Julie-Anne Zuma.

For more information on The Pav Kids Board, check out The Pav’s Facebook, Twitter and Instagram or visit: https://www.thepav.co.za/