Bed manufacturer helps clean up Blue Lagoon Beach
The equivalent of 50 PET plastic bottles is used in the making of an iDream mattress.
REPRESENTATIVES from Restonic iDream Beds, Deslee Mattex and The Mattress Warehouse brands, and Umgeni Estuary Conservancy came together for a beach clean-up at Blue Lagoon Beach recently.
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Due to the flooding in April and May, high pollution levels in the wake of damaged sewerage infrastructure and a sludge overflow from an oil refinery, as well as plastics and debris, continued to wash up on shore, even weeks after the last floods. That’s why the bed manufacturer representatives came together to clean up Blue Lagoon Beach.
Michael Robinson, Manager of Sales & Operations for Restonic iDream and Green Coil, said that Restonic iDream Beds and Deslee Mattex are committed to sustainability and environmental awareness.
The beach clean-up is one of several events that are planned for the year.
“At Restonic, we’re consistently working to manufacture the greenest beds in Africa,” he said.
“For example, through our iDream Beds range, we partnered with the Seaqual Initiative to use plastic removed from the ocean in the production of textiles for our mattresses. These beach clean-ups are not only a way that we can serve South African communities – especially in KwaZulu-Natal, in the wake of the horrific flooding – but they speak to our values, the foundation of our brand. Many people don’t know that when they purchase selected iDream mattresses, the equivalent of 50 PET plastic bottles is removed from our oceans per bed,” he said.
