UFO: more about profit than aliens

UFO sightings have been staged around the country.

Commuters travelling into Sandton yesterday had a shocking start to the morning when they saw a fallen UFO and scientists in Hazmat suits examining the spacecraft.

A barrage of tweets and photos of the spacecraft flooded Twitter with users asking what was happening. But their fears were quickly laid to rest. Adam Weber, creative director of communications agency Joe Public, said the UFO scene was part of a national brand activation for Clover and FutureLife’s new Smart Drink.

He said that over the past couple of days, UFO sightings have been staged around the country, but this was the first one in Johannesburg.

Sandton Drive is the last UFO location and the premise of the activation was for people to “discover” the crashed spacecraft then look inside it to find the futuristic new drink. Both Clover and FutureLife have confirmed they were behind the UFO sighting in Cape Town on Saturday, mybroadband.co.za reported yesterday.

Futurelife’s head of marketing, David Sweidan, told the website the agency hired for the project shone display lights from the ground to create the green lights in the sky.

The UFO lights started in Cape Town, then moved to Durban, Soweto and Johannesburg, culminating in the UFO crash in Sandton. – Caxton News Service

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