This, after the ASA ruled that the advertising was misleading. Sanral spokesperson Vusi Mona said it was not the state owned entity’s intention to mislead the public.
“This advert was flighted from May 28th and during the month of June following the Deputy President’s announcement of the new dispensation. The advert was aimed at communicating the message that Government has heard the people and responded with a new dispensation that included the 60% discount.”
He added that when the details of the new dispensation were announced, it was made clear that the new system would be implemented in phases, and the adverts were not a public call to action.
“Through advertising, we sought to make the public aware of the provisions of the new plan that would assist them in clearing their e-toll debt and make e-tolls more cost effective for Gauteng road users,” he said.
Earlier this year it ruled that a Sanral advert stating the number of e-tags that had been bought by the public be pulled off air.
Sanral later verified that the number had been independently audited and the number stated in the advert was correct, said Mona.