South Africa 7.11.2014 02:00 pm

Cell C blasted by “irate” customer (video)

Sign Workers remove the Cell C branding from a sign that was put up to highlight a client’s bad experience, 07 November 2014, on Beyers Naude drive in Northcliff, Johannesburg. Picture: Alaister Russell

Sign Workers remove the Cell C branding from a sign that was put up to highlight a client’s bad experience, 07 November 2014, on Beyers Naude drive in Northcliff, Johannesburg. Picture: Alaister Russell

The mystery of who placed a massive banner on Beyers Naude Drive in Joburg blasting Cell C will remain – for now.

The billboard reads: “Cell C. The most useless service provider in SA _Cell C Sandton City”.

The “irate” customer also blasted the company’s Sandton City franchise manager Riaan van Rooyen and an unnamed executive head for allegedly refusing to assist him/her.

READ MORE: Cell C complaint banner gets a makeover

Cell C said in a statement: “We can confirm that there is a dispute between Cell C and the customer responsible for the banner and we are attempting to resolve the matter.”

‘Billboard wars’ have been experienced in the city before.

Last year, the DA commissioned anti-e-toll billboards on the N3 and N1 highways, which poked fun at the African National Congress and its role in the e-tolling saga.

The billboards stated: “E-tolls. Proudly brought to you by the ANC.”

This inspired the #ProudlyBroughtByANC hashtag on Twitter.

Users had said Nkandla, Marikana massacre, shopping at Menlyn in a BMW, tenders, showers and an unaccountable government were some of the things that were #ProudlyBroughtByANC.

Meanwhile, the Cell C logo on the banner was in the process of being covered when The Citizen photographer Alaister Russel visited the site this morning.

Twitter users react to the Cell C banner:


Watch: Passers by weigh in on the billboard

 

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