JeVanne Gibbs
2 minute read
5 Nov 2014
12:54 pm

Pick ‘n Pay to review AIG sponsorship following Hofmeyr antics

JeVanne Gibbs

Following criticism of being associated with the Afrikaans is Groot (AIG) festival which features singer Steve Hofmeyr, Pick n Pay has decided to review future sponsorship of the event.

FILE PICTURE: Steve Hofmeyr got burgled at his holiday home in KZN early 2015. Picture: Refilwe Modise

This after the supermarket chain rejected Hofmeyr’s comments on apartheid, after his Twitter posts angered many last week.

“We have got caught up in this issue because we sponsor a festival of concerts which feature many other artists and bring much pleasure to a lot of people. Although we do not have any influence over who performs at these concerts, we have made it clear to the organisers our total opposition to Steve Hofmeyr’s comments.  They have confirmed that he is still scheduled to perform,” Pick ‘n Pay said in a statement.

“It would be very sad if a misdirected social media campaign resulted in us no longer being able to support these concerts.  But, in view of recent events we will (be) reviewing our future sponsorship of the festival.”

In a blog post, ventriloquist and comedian Conrad Koch (the man behind Chester Missing), blasted Hofmeyr for the tweet.

“Basically Steve is telling us it’s black people’s fault because they were asking for it, in their tight pants and short skirts. If you are a Steve fan right now and you do not feel the deepest sense of shame then you should seek help because your soul has been expropriated without compensation,” Koch wrote.

“So, yes, we have proved, that ‘Blacks were the architects of apartheid’ was supremely racist. Pick ‘n Pay will realize this eventually, because if Steve had said, ‘Jews were the architects of the Holocaust’ he would be out on his a** by now,” he added.

Koch also targeted Pick ‘n Pay on Twitter for “sponsoring event including a white supremacist”.

Pick ‘n Pay maintained that Hofmeyr’s comments on apartheid had no place in South Africa.

Hofmeyr had a sponsored bakkie withdrawn by Williams Hunt in Port Elizabeth following the tweet, according to the SA Press Association.

The backlash Hofmeyr received for the tweets were severe.