Albany Bakeries have recalled about 400 loaves of bread after a photograph of one of their loaves with an expiry date marked 30 February 2016 circulated on social media.
Needless to say, consumers were rather impressed (and confused) at the exceptional quality of the loaf.
Albany Bakeries, a division of Tiger Brands, confirmed that they had mistakenly distributed about 400 loaves with an incorrect date stamp, Zululand Observer reported.
“There was a mistake with a setting on our stamping machine, resulting in the loaves being distributed with an obviously incorrect date stamp that refers to a non-existent date.
“The correct best before date should have been 1 March 2016,” said Albany in a statement.
“When we realised the mistake, we recalled the loaves immediately.
“Most of the incorrectly stamped loaves were secured, but of course a few of them were beyond our grasp.”
The statement went on to urge consumers in possession of incorrectly stamped loaves to exchange their product for a correctly stamped item at the store they purchased it from.
“This was a simple human error and we can only apologise for any confusion it may have caused.”
– Caxton News Service