Toshiba agreed with the Chinese group to sell 95 percent in shares of its unit Toshiba Visual Solutions (TVS) for about 12.9 billion yen ($114 million), it said in a statement.
“Toshiba has been considering structural reforms that will … strengthen Toshiba’s financial base,” the firm said.
“It has become difficult for Toshiba itself to further invest its management resources and execute measures to strengthen the competitiveness” of the TV business, it said.
Accordingly, it determined that the best way to strengthen the business is “to transfer it to Hisense”.
The announcement came days after the Tokyo-based firm said it logged a net loss of $436 million for the fiscal first half, as it moves to complete the multi-billion-dollar sale of its chip business.
After months of wrangling with competing bidders, Toshiba said in September it had formally signed an agreement to sell the chip unit for 2 trillion yen to a consortium led by US investor Bain Capital, which included US tech giants Apple and Dell as well as South Korean chipmaker SK Hynix.
The chip unit brought in around a quarter of Toshiba’s total annual revenue and is the crown jewel in a vast range of businesses ranging from home appliances to nuclear reactors.
The deal is seen as crucial to the survival of the cash-strapped company, one of Japan’s best-known firms.
Toshiba is on the ropes after the disastrous acquisition of US nuclear energy firm Westinghouse, which racked up billions of dollars in losses before being placed in bankruptcy protection.
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