Jetour enters South Africa: Is the market ready for a new SUV challenger?

Jetour’s ambitions for the South African market are clear.

With a 10-year/1 000 000km warranty and a focus on customer satisfaction, this Chinese brand believes it can disrupt the local automotive industry. Jetour, a relatively new player in the global automotive market, has set its sights on South Africa. Despite intense competition, the Chinese brand is confident in its ability to make its mark.

Nic Campbell, Jetour South Africa’s vice president, believes the brand offers a unique proposition. With a strong focus on customer satisfaction, a comprehensive aftersales service and a 10-year/1 000 000km warranty, Campbell is optimistic about the company’s prospects.

Jetour’s two initial offerings, the seven-seater X70 Plus and the five-seater Dashing are set to arrive in South Africa later in September. Both models offer a combination of style, comfort and advanced technology.

To ensure a smooth market entry, Jetour has invested heavily in its South African operations. The brand has established a local parts inventory of R100m and secured a nationwide dealer network. Additionally, the company has invested in training facilities to equip its sales and aftersales teams with the necessary skills.

Key points:

• 10-year warranty: Jetour’s industry-leading warranty demonstrates its confidence in its products.
• Customer focus: The brand prioritises customer satisfaction and has invested in aftersales support.
• Comprehensive launch: Jetour has prepared for its South African launch with a strong dealer network and extensive parts inventory.
• Unique selling proposition: The brand offers style, comfort and advanced technology.

As Jetour prepares for its official launch in South Africa, it remains to be seen whether the market is ready for a new challenger. However, with its strong product line-up, focus on customer service and ambitious plans, Jetour is well positioned to make a significant impact.

Source: QuickPic