Maserati’s evolution driven by luxury craftsmanship
With a strong focus on performance, luxury and quality, Maserati, the iconic Italian brand, unveils ambitious plans for electrification, reflecting the evolving aspirations of its global customer base.
The entire Maserati range is meticulously designed, developed and crafted in Italy, catering to over 70 countries worldwide, boasting an impressive 86% export rate. Nestled in Modena, Viale Ciro Menotti has been the beating heart of Maserati’s legacy for over 80 years.
As the sole luxury brand within the Stellantis group, Maserati has undergone a positive financial recovery since 2021, reinforcing its position as a leader in the luxury automotive market.
In line with the brand’s commitment to an electric future, Maserati has introduced its first two battery electric vehicle (BEV) models: the GranTurismo Folgore and Grecale Folgore, where ‘Folgore’ signifies Maserati’s foray into the all-electric realm.
The company’s unwavering dedication to Italian craftsmanship is evident as all current and upcoming models will continue to be exclusively designed, developed and manufactured in Italy. A collaborative effort between the leadership team and a team of 130 skilled engineers and technicians ensures the continuous evolution of Maserati’s line-up.
Davide Grasso, Maserati’s CEO, articulates the brand’s vision, stating: “Driven by our Modena heart, we are accelerating our efforts to lead the charge in electrification. Two of our iconic models are already available as 100% electric versions, with another set to debut this year. We are committed to providing our discerning customers with the most powerful Maseratis ever, ushering in a new era of driving pleasure. Our long-term strategic vision emphasises Italian manufacturing excellence, delivering distinctive quality and shaping our future with a dedicated business model that ensures our customers receive the finest products embodying the Trident’s core values.”
Source: Maserati
