Chery increases warehouse capacity
Chery’s sales volumes have caught many by surprise, and this encouraged the brand to increase its parts and accessory stockholding.
Chery’s new parts warehouse, now located in Parkhaven, can now stock R70 m worth of parts at any one time.
To put it in perspective, the new facility will hold stock of R70m at all times, and it can hold as much as R100m in stock if necessary. This represents over 4 500 different part lines and a significant investment by Chery South Africa.
“In 2022, Chery’s first full year of sales, the company welcomed 13 142 new customers to the brand. This is a new record for any new entrant in the South African market, and it makes Chery the seventh most popular brand in the country. We hope to further improve on this ranking in 2023,” said Tony Liu, executive deputy general manager of Chery South Africa.
“Our choice of the warehouse in Boksburg gives us easy access to all main arteries in and out of Gauteng. It will allow us to dispatch parts to every dealership every day and to receive parts and components for storage throughout the day and night,” continued Liu.
Chery’s intention is to achieve a 98% fill rate, which means customers will receive replacement parts sooner rather than later.
The brand’s extraordinary one million kilometre warranty also included a growing range of brand-approved accessories. Liu believes this and the new warehouse facility will enable Chery to exceed all customer expectations.
Source: QuickPic
