Toyota performed exceptionally well during October
First it walked off with a host of Naamsa awards and now the sales numbers also confirmed it to be, yet again, on top of its game.
Hilux – and no surprises here – sold 3 336 units in October. Toyota’s total delivery of new vehicles in October was 12 574 units. That is a whopping 27% market share!
Leon Theron, senior vice president of sales and marketing for Toyota South Africa, is upbeat about the company’s results.
“Despite obvious market detractors such as the Transnet strike and volatile trading conditions, I am very proud of Toyota’s performance year-to-date. Over 12 000 units retailed for the month and a market share of 27.3% is a phenomenal result. All credit has to go to our dealer network and, of course, our loyal customer base. Thank you!”
The National Association of Automotive Manufacturers of South Africa (naamsa) said that, although the pace of recovery has started to ease, the performance of the new vehicle market remained reassuring considering further headwinds such as the logistical disruptions during the month.
Aggregate domestic new vehicle sales in October 2022, at 45 966 units reflected an increase of 4 715 units, or 11.4%, from the 41 251 vehicles sold in October 2021. Export sales recorded an increase of 4 101 units, or 16.1%, to 29 508 units in October 2022 compared to the 25 407 vehicles exported in October 2021.
For Toyota the Corolla Cross sold 2 014 units, the Urban Cruiser 1 820, the Quantum 1 239, the Fortuner 847 and the Starlet closed with 839 units. TSAM’s truck division, Hino, had a strong sales month with the 200-Series retailing 66 units while the 300-Series and 500-Series recorded 150 and 114 units apiece. Lexus ES sold 22 and RX 17 units.
“The incredible loyalty shown by our customers over more than half a century has enabled us to achieve an outstanding share of the local market. We are thankful to our fleet owners and rental companies for their continued support in these trying economic times. We are also grateful to our dealer network, as well as all Toyota staff, for their sterling efforts in making Toyota such a competitive brand,” concludes Theron.
Source: MotorPress
