Jeep plans to electrify next generation 4x4s
The plan will see the introduction of four electric driven 4x4s by 2025 in North America and Europe.
“Driven by the success of our electrified 4xe portfolio in North America and Europe, we are designing and developing the most capable and sustainable Jeep SUVs to date, on our path to becoming the leading zero-emission SUV brand in the world,” said Christian Meunier, Jeep brand CEO.
“This is a forward-thinking strategy to help ensure millions of Jeep fans around the world continue to have a planet to explore, embrace and protect. Electrification is great for our brand, making it even more capable, exciting, sustainable and fun.”
The Jeep brand showed the first images of two fully electric SUVs – the all-new Jeep Recon and an all-new Wagoneer, code name Wagoneer S – that will arrive in North America and other regions around the world, while confirming that the all-new, all-electric Jeep Avenger will launch in Europe early next year.
“With the continuous expansion of the 4xe technology across our entire portfolio, we are redefining freedom and adventure in a way that only the Jeep brand can,” said Jim Morrison, head of Jeep brand North America. “By the end of 2025, our full lineup will be electrified, including four all-electric vehicles competing in the heart of the marketplace.”
This electrification plan will also expand the Wagoneer portfolio. The brand will offer an all-new all-electric Wagoneer in the premium midsize SUV segment. In the large SUV segment, the Wagoneer models will deliver powertrains that target an estimated 500 miles of combined range.
By 2030, the Jeep brand will offer a full range of new battery-electric vehicles (BEV), establishing a lead in the SUV industry in terms of the number of models, segment participation and sales volume. As a result, 50% of brand sales in the US will be all-electric vehicles.
This all-new vehicle is aimed at those who love to explore extreme adventures in near silence with a rugged, fully electric vehicle package.
The Jeep Recon is designed from the ground up to be 100% Jeep 4×4 and 100% zero emission.
“Today we shared only a glimpse of our new portfolio of all-electric SUVs, providing tangible evidence of what is to come in the next 24 months and why we say that 4xe is the new 4×4,” said Meunier.
“This powerful combination of Jeep design, legendary 4×4 capability and electrification will reshape the SUV market, allowing more customers in more countries and in more segments to join us on our path toward zero emission freedom.”
The legendary Jeep brand’s off-road capability is now being enhanced by a global electrification initiative, that is transforming 4xe into new 4×4 in pursuit of the brand’s vision of accomplishing zero emission freedom.
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