Arisha Maharaj, Art Specialist at South Africa’s leading auction house, Strauss & Co, shares invaluable advice for budding art collectors.
- Discover Your Preferences
Auction houses often showcase artworks before live sales, providing an excellent opportunity for prospective buyers to explore their artistic preferences. With a multitude of artists, periods, and styles in the secondary art market, these exhibitions (both online and in person) allow you to compare and contrast, whether your taste leans toward contemporary sculpture, ceramic art, mid-century modern furniture, or abstract painting. Initial preferences may evolve, so take your time exploring and discovering what truly resonates with you.
- Don’t Fear the Unknown
The art world can seem intimidating, especially with the use of specialised jargon. However, at Strauss & Co, there’s no such thing as a “stupid question.” The team is dedicated to helping and educating prospective buyers, ensuring a welcoming environment for inquiries. Visit contemporary art galleries and art fairs and engage with curators, and seek insights from industry experts. The goal is to demystify the art world and foster a sense of joy in the process.
- Explore Online Resources
Utilise the vast online database provided by Strauss & Co, featuring artists, artworks, digital catalogues of previous auctions, and insights from art specialists. Social media platforms have also transformed the art landscape, allowing you to follow artists and discover new talent. Strauss & Co’s website and Instagram account are valuable resources for expanding your art knowledge.
- Support Emerging Artists
Challenge the notion that original art is prohibitively expensive. Online auctions, offer artworks at comparable prices to mass-produced retail pieces. Consider supporting up-and-coming young artists through organisations like the Bag Factory, contributing to their long-term development. Investing in original art not only supports creativity but also holds the potential for increased value over time.
- Define Your Purpose
Art collecting can serve various purposes, whether as an investment portfolio addition or to enhance the aesthetics of your living space. If you’re considering art as an investment, opt for reputable auction houses or galleries. The art market is increasingly accessible for novice collectors, offering opportunities to invest in renowned artists like William Kentridge, Walter Battiss, and Robert Hodgkin through more affordable works. Ultimately, follow your heart and purchase pieces that resonate with you on a deep, visceral level.
Embarking on an art collection journey is a personal and enriching experience. With these tips, you can confidently navigate the art world, discover your unique preferences, and build a collection that brings joy and meaning to your life.
Strauss & Co’s current online auction that runs until January 15 and the timed online auction provides a fantastic cross-section of Southern African art from the last century, ranging from Pre-War to Contemporary. Featuring over 150 lots, the month-long sale allows collectors to browse the sale at their leisure.
