While the call to entry for this year’s SAMA26 kicks into full gear, the organisers are pleased to announce changes in the following categories.
The Music Video of the Year Award has become a public voted category like the Record of the Year Award.
This will afford fans a chance to make their voices heard when it comes to the music video that got them entertained in the last year. The award will be for the artist.
On the technical side, a newly minted category is Best Produced Music Video has been introduced. It honours directors and producers of music videos.
The Recording Industry of South Africa (RiSA)Chief Executive Officer, Nhlanhla Sibisi, said the reconfiguration of these awards is a part of a continuing exercise to keep the SAMAs relevant and a proper reflection of the trends and direction the music industry is taking.
“We still urge musicians to submit their entries for SAMA26 consideration. There is no bigger platform to honour and recognise local music talent across the spectrum than the SAMA,” said Sibisi.