BMW M Festival headed to Kyalami Grand Prix Circuit
Taking place on 26 and 27 October 2019, at Kyalami is the second iteration of the BMW M Festival. The show promises six BMW M and M Performance models to be revealed to the public.
The first BMW M Festival took place in 2017 and garnered just under 20 000 visitors. This year BMW will be premiering the new X3 M Competition, X4 M Competition, M340i xDrive, 8 Series Gran Coupe, X6 and 1 Series to the public. Guests will be able to browse through the latest models from the German automaker at pop-up showrooms and book test drives or hot laps with professional drivers. In addition to the live music from renowned DJs and kids play area, Sheldon van der Linde will provide entertainment by driving his Shell BMW M4 DTM car around the infamous track.
Also making its first appearance in public will be the BMW 530 MLE which recently undergone a full restoration executed by BMW Group South Africa. Taking place during the event is the annual Gauteng BMW Car Club Concours, the event that has been taking place for over 33 years focus on condition, authenticity, preparation and presentation when it comes to choosing the winner.
“We are excited to host another BMW M Festival. This is proving to be an effective experiential platform for our customers and fans. Even with the current headwinds in the economic markets and automotive industry, South Africa continues to be one of the top performers in the world in terms of BMW M market share and sales. This year has been the year of rolling out our product offensive. The BMW M Festival is the perfect platform to unleash our thrilling and luxurious products. I can assure our customers and fans that we will deliver another memorable BMW M Festival this year,” says Tim Abbott, CEO of BMW Group South Africa and Sub-Saharan Africa.
For more information, you can visit the BMW website.
