Network Sport

African international footballers bring European leagues to local shores

This campaign will bring the European leagues closer to local supporters as football is a global language that is celebrated across the world.

August 6, 2019
Mpumalanga News 2 minutes read
Tokelo Rantie, Tshepo Masilela, Kagisho Dikgacoi, Nasief Morris, Tommy Lawrence (Marketing Manager Budweiser Africa), Michael Essien and Aaron Mokoena during the 2019 Budweiser Announcement English League and La Liga at the Huddle Park Golf Course, Linksfield on the 05 August 2019 ©Muzi Ntombela/BackpagePix

Anheuser-Busch InBev’s (AB InBev) most prominent global beer brand, Budweiser, has announced a major multi-year sponsorship with the biggest two football leagues in the world; the English Premier League and the Spanish La Liga that will kick off the 2019/20 season.

The purpose of the sponsorship is to bring supporters in over 20 countries (including South Africa), across five continents, closer to their international football heroes. An objective set to be achieved through a series of unique and enthralling fan-engagement programmes. The official South African launch, former Chelsea and Real Madrid midfielder, Michael Essien along with renowned South African football players, Kagisho Dikgacoi, Aaron Mokoena, Tokelo Rantie, Nasief Morris and Tsepo Masilela. They endorsed the sponsorship through the “Be A King” campaign. The campaign seeks to inspire Mzansi football lovers to celebrate the Game of Kings by bringing them closer to the kings of the game through activations; including exclusive viewing parties, limited edition packaging showcasing the iconic league trophies, broadcast media assets and content partnership designed to celebrate the greatness of the player on the field and the cultural impact of the players off the field.


Speaking at the launch, Budweiser SA Marketing Manager, Thomas Lawrence said Budweiser has a strong and enduring legacy within the world of sport, specifically football. “We look forward to connecting South African football enthusiasts to the Premier League and La Liga. Football fans are challenged to be “Kings” in every aspect of their lives and this will be realised through their interactions with the various ”Kings” of football across the globe, starting right here at home with the likes of Aaron Mokoena, Kagisho Dikgacoi and Nasief Morris, while also highlighting other passion points closely related to our brand such as fashion, music and much more.”

Brand ambassador, Michael Essien shared the same sentiments saying football is a global language that is celebrated across the world. “It is exciting that an international brand this big is connecting South African supporters to a league many only experience afar. Football fans celebrate like kings and it is wonderful that they are given this platform to reach their true potential as rulers of the game,” he added. The 2019-20 La Liga season, also known as La Liga Santander is scheduled to on 17th August 2019 till 24 May 2020, while, the Premier League’s 2019/20 season starts on Friday 9 August 2019.

August 6, 2019
Mpumalanga News 2 minutes read
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