Most entrepreneurs start with limited budget for marketing and advertising. This leads to failure to sell the products to prospective customers.
Every business concentrates on mass media to reach its niche market, with a hope to increase sales and gain brand value.
Social media is a tricky business for small businesses — how do you build a cybernetic following and engage your audience, without annoying them?
It’s not called ‘social’ for nothing.
Find out how to participate in trendy conversations on social media — share information and ideas without constantly saying ‘buy my stuff.
That way you will build trust and people will recommend you.
Offer content that adds value to your prospective customers.
Act like any other Facebook friend and offer content that is of value to your network.
This often will not be about your business, but things your fanbase might find interesting.
Don’t follow the businesses that see social media as just a kind of bigger loudhailer. Take note that social media is a two way communication which also gives you an instant feedback compared to mass media.
Social media is also far cheaper than mass media (e.g. TV, Radio, Newspapers and billboards). You could save about 70% of your marketing and advertising budget if you use social media effectively for marketing.
You have to choose the best network to suit your business and your audience — and it may not be Facebook or Twitter.
Instagram is currently the best-performing social network for marketers and Pinterest generates more referral traffic for goods retailers than YouTube, Google+ and LinkedIn combined,” he says.
Teens are spending their social time on MXit and as they look to hide from their parents who hang out on stuffy old Facebook.
A brand page that is not updated regularly with fresh content and unanswered questions from customers will do a business more harm than good.
