A self-taught make-up artist is set on living her best life.
Charmaine Lisa Sidell (30) is doing everything she can to inspire young people who want to venture into the beauty industry.
She was recently recognised for her work by the Africa’s Finest Makeup Artist (Afmua) competition. She was nominated to represent South Africa – she made it into the top 10 out of 150 make-up artists in Africa. The Afmua contest focuses exclusively on celebrating the work of make-up artisans from all over the continent.
“I made it into the top 50 and then top 10. I was the only South African make-up artist in the contest. Although I was not among the five winners, I was super proud of my achievement and what I learnt throughout the contest. I got to meet some amazing industry friends from across Africa and this gave me the opportunity to attract more online followers,” she said.
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In 2019 this content creator established her own business, Queenly Beats. This helped her to make a name for herself in the beauty industry. She received the Mpumalanga Sunrise Women Awards Best Make-up Artist of the Year in 2022. The awards ceremony was hosted by the Admire Billy Malubana (ABM) Foundation.
“After winning that award, I hosted my first make-up masterclass last December. My tickets for the event sold out and it was a successful first class. Young people came from all over Mpumalanga to attend it.”
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Sidell has worked on Mrs Africa Globe ‘19’ who was featured on the cover of Model Guide magazine. “It was for the first time that my work graced a magazine cover, and is one of the many proud achievements for my small business.”
She hosts make-up tutorials online. Follow her on Facebook, Lisa Li Sidell, and on Instagram, @Lisa_Sidell.
