Motor vehicle safety belts save livesTo this end, the campaign will set out to collect used car seats, through donations by the community, will clean, refurbish and safety check them – to give them to a family that is not able to afford one.
“Each year we push the boundaries in terms of driving additional reach around road safety education and this year is no different,” says Niki Cronje, Group Marketing at Imperial. “As leaders in mobility, there is no doubt that we are at the centre of leading the change towards safer roads and the Car Seats for Kids campaign is a fundamental pillar to driving such change.”
Imperial aims to ensure, through this campaign, that they are educating parents on the correct way in which to buckle up their children – not only by providing insight into the importance of buckling up but teaching parents how to select the right car seat, dependent on a child’s weight, and ensuring that this seat is correctly installed.
“A car seat is not a luxury, it is a necessity, and so it is our mission to use every avenue available to drive awareness of the campaign and encourage consumers to get involved by donating their used car seats and giving a child the gift of safety this Transport Month!” continues Cronje.
Imperial Road Safety has partnered with leading automotive manufacturers including; Hyundai, Renault and Kia in the aim of giving consumers easy access to drop off points and ensuring that anyone, within the above mentioned provinces, can drop off their used car seats at a location convenient to them. In addition, Jacaranda FM was selected by Imperial Road Safety as the media partner for the campaign and will drive the message of buckling up and road safety to their listeners.
Also read: Motor vehicle safety belts save lives
“With over 2 million listeners there is no doubt that the reach this year will be phenomenal and we hope that the amount of donated car seats will exceed those in previous years – building on our great success through our partnership with Wheel Well where, to date, over 7 500 car seats have been collected in total,” states Cronje.
“As South Africans it is each and every person’s responsibility to look after our most precious cargo – our children – and therefore, we are very proud to yet again be able to bring this key initiative to market. We encourage consumers to donate their used car seats in the coming weeks and to be part of the change that the country so desperately needs when it comes to child safety, while on the roads. Go on, make a difference, save a life!” concludes Cronje.
The campaign will be at Crossings Centre tomorrow from 07.30 – 16.30.
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