Social media can help your small business
You may think that social media is not the platform for your business, but in fact social media could boost your small business immensely.
10 ways in which social media can boost your small business
You can be customer-focused. In creating content, the key is to think about what the customer wants and needs. Providing links to information that your customer will find useful, will encourage them to keep up with you on social media.
You can convey your unique business personality or image on social media. Social media platforms give customers a sense of having access to a human being instead of anonymous employees.
It can improve customer service. Unhappy customers who complain over Twitter, Facebook or other platforms can be contacted immediately. Engaging with your customers in this way helps to develop a lasting and harmonious customer relationship.
It can increase your visibility over your competitors. Because many small businesses still do not use social media, engaging with customers on these platforms, will help you stand out and be noticed.
It can promote your business at a lower cost than that of traditional forms of marketing.
It can make it easy for your customers to share your content with others which gives you greater coverage and increased visibility.
It will facilitate engagement with your local community. Small businesses are uniquely positioned to interact with their customers on a local level in a way that large companies cannot.
It offers unique opportunities for promotions. A small business can invite customers to make suggestions as to what specials you should offer or what products they would like you to stock.
It can help consolidate your brand with customers. Over social media, you can create a consistent image and reinforce that image for your customers.
It can help you build a larger, more loyal customer base.
