KNP enhances information
The TV screens which are meant to enhance information dissemination to tourists in the park at a much quicker rate; by making use of text, images, audio and video have been installed and are already in use at the gate and camp receptions.
SKUKUZA – Information broadcast in the Kruger National Park (KNP) has gotten better since Thursday last week.
This is after the park’s General Manager, Communications and Marketing, William Mabasa officially received 27 flat television screens on behalf of management, from Phillip Fourie, Head of Safety and Sustainable Development, for Anglo American’s thermal coal business at the Paul Kruger Gate.
The TV screens which are meant to enhance information dissemination to tourists in the park at a much quicker rate; by making use of text, images, audio and video have been installed and are already in use at the gate and camp receptions.
According to Mabasa, with the use of information communication driven technology fast spreading in almost all spheres of human, social and economic endeavours, Anglo American came on board after indicating to park management, their interest in contributing to the conservation and tourism initiatives. .
“The expectations from the public are changing, they want the speed on access to information; they want prompt delivery of the answer, rather than guidance or instruction. We were looking at introducing the kind of communication and marketing tool which would afford us a chance to communicate in an interactive way with our tourists, when Anglo American responded positively,” indicated Mabasa.
Philip Fourie said that the idea of donating the screens was born after they realised that the company believes that the impact of mining should be positive and benefit the public.
“We see the handover of the screens today and the signing of a memorandum of understanding as the beginning of co-operation between the two organisations – for the benefit of the country.We look forward to a successful partnership with Kruger National Park,” commented Fourie.
Amongst others, the TV screens product publishes content such as updates on the developments of the Park, park rules and regulations, emergencies like road closures, park events and campaigns, scientific research and other projects, rare animal sightings and more.
“Like broadcast media, these TV screens will allow us to disseminate information on time; allowing tourists to respond by either making follow-ups with our front office staff or contacting the relevant park officials for more information;” concluded Mabasa.
