Passionately Continental
It is said that a small patch of tyre - about the size of one's hand - is what keeps your car on the road so you better ensure that there is enough tread by fitting quality tyres and practicing good tyre management.
Continental Tyre South Africa (CTSA) was established in 1987. With more than 1 000 employees and constantly striving to streamline and improve tyre technology, it has served customers for 75 years, and now it is time to celebrate this achievement.
“The 75th anniversary of Continental’s South African operations is an amazing milestone for the company and a proud achievement for all our people that have helped us reach this important chapter of our history,” says Martin Buday, managing director of CTSA.
“Over the past several decades, the company has expanded to meet the growing demand for Continental and General Tyre-branded products in both the original equipment and replacement tyre sectors, both in South Africa and export countries.
“Our purpose has inspired Continental to dig deeper for new ideas, to attract the best minds, to create the most fertile environment for innovation, creativity and excellence to flourish. It is this that we believe will carry us forward for at least another 75 years,” Buday says.
“Our Gqeberha plant has benefitted from major investments and upgrades to introduce the latest technologies, cutting-edge production processes and the most advanced tooling, which together with the expertise of our people contributed to our 75-year success story,” highlighted Attie Higgs, acting plant manager of the South African manufacturing facility.
The company’s history started when the General Tire and Rubber Company was established by the Williams Hunt Group and General Tire USA in 1947. Almost 40 years later, in 1985, Continental AG and General Tyre SA signed an agreement to produce Continental branded tyres in South Africa. The local operation was acquired by Continental in 1998 and renamed Continental Tyre South Africa (Pty) Ltd, creating the foundation to become one of South Africa’s leading tyre manufacturers and an integral part of Continental’s global family. In 2013, CTSA became a fully owned subsidiary of Continental.
Source: QuickPic
