Kia scoops at iF global design awards
Out of more than 11 000 entries, 5 424 were shortlisted, and 75 judges had their work cut to eventually choose the winner.
Kia has secured multiple high-profile accolades at the prestigious iF Design Awards 2022, signalling the strength of the brand’s “Opposites United” product design ethos.
The EV6 all-electric crossover played a central role in all four of Kia’s iF Design Award wins. As well as securing the automobiles/vehicles design award, the EV6 was in the spotlight for three other category honours: shops/showrooms (for the EV6 Unplugged Ground brand space), product interface (for the EV6’s Infotainment System) and textile/wall/floor (for the Geonic three-dimensional hybrid material used in the EV6’s cabin).
The EV6 came away with the automobiles/vehicles design win thanks to its “embodiment of inspiring mobility”. It is the first Kia to use the marque’s all-new advanced Electric-Global Modular Platform architecture and spearheads the brand’s Opposites United design philosophy that fuses the emotional with the rational to both relax users and inspire movement and creativity.
It also won in the shops/showrooms category. The EV6’s advanced infotainment system won an iF Design Award 2022 for product interface. The Kia’s state-of-the-art Geonic interior trim material, created in collaboration with Kolon, received an iF Design Award for car interior design material.
Since it premiered in 2021, the vehicle has been the subject of critical acclaim from media around the world, winning the What Car? Car of the Year 2022, and the European Car of the Year awards – among many others – within months of launch.
The iF design award honours and celebrates winners in nine disciplines, including product, communication, packaging, service design, architecture, interior architecture, user experience (UX), user interface (UI) and professional concepts, in 80 categories. All award-winning entries are presented on www.ifdesign.com and published in the iF Design App.
The iF Design Award was founded in 1954 by iF International Forum Design GmbH in Hanover, one of the world’s leading independent design institutions.
Source: MotorPress
