SA Fashion Week (SAFW) this year saw a wonderful collection of work by 10 local South African designers. The Style by SA collection is the first showing of its kind in SAFW history and also a first for the SA retail giant.
Fashion designers, Rich Mnisi, Thebe Magugu, Selfi and AKJP, have been commissioned by Woolworths SA to create a sustainable range made from Better Cotton. The cotton has been sourced from the SADC region and has undergone a dyeing process that uses only eco-friendly chemicals.
The capsule collection taps into some of the season’s key new directions, which includes blue and white striped shirting set off with striking accent hues of orange, cobalt and candy pink.
“We are incredibly excited by this collection. It showcases our best local talent in a way that stands up to global trends, and it’s another bold move towards truly sustainable fashion on our Good Business Journey.” Shaheda Sayed, head of Brand Communications, Woolworths.
Joining The Better Cotton collection are the Glam and Resort collections, which together make up the complete Style by SA capsule.
“This year, we have taken four of the incredibly creative and dynamic fashion designers from the original capsule collection and added six more talented designers: Gert-Johan Coetzee, Cleo Droomer, Lukhanyo Mdingi, Sindiso Khumalo, Reggie Xaba (iFele) and Ephraim Molingoana (Ephymol) to deliver three proudly South African ranges on the runway, namely, The Glam Capsule, The Resort Capsule and a Woolworths first, The Better Cotton Capsule,” said Thateng Shimange, Woolworths general manager, Womensworld.
The new Style by SA collection is available online at www.woolworths.co.za and in selected stores.
