Creatives contribute to a good cause
JOBURG – A once-off pop-up store for good has opened for a limited run in the gallery space at the newly renovated 44 Stanley Avenue precinct in Johannesburg.
A one-off showcase of design and artistic talent has landed at 44 Stanley in Milpark.
LiFT for Orange Babies is a beautifully curated pop-up space that features an eclectic array of work donated by artists and designers as part of a fundraising initiative for Orange Babies Foundation, an organisation which believes that no babies should be born with HIV.
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Among those who contributed to LiFT for Orange Babies are designers Kirsten Goss, Missibaba, Pichulik, Tshepo the JeanMaker, Lunar, Black Coffee and Gert-Johan Coetzee. Other contributions were from fine artists Robyn Penn, Hannah Paton, Sam Nhlengethwa, Abe Opperman, Guy du Toit, Mark Lewis, Danny Myburgh, Anthony Shapiro, Yuill Damaso and Haidee Nel and furniture designers Joe Paine, La Grange and Leonardo + Metaphor.
Their contributions join those of more than 50 others to create a retail experience that is as much a showcase of South African creativity as it is an important fundraiser.
Since originally conceived in the late 90s by Baba Sylla, a Netherlands-based Senegalese activist, Orange Babies has initiated multiple projects in South Africa, Zambia and Namibia. “LiFT for Orange Babies is a true opportunity to exercise, with pleasure, one’s solidarity,” Sylla explained.
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“LiFT for Orange Babies is about building hope for the future while celebrating the beauty around us through art and fashion,” added Audrey Mothupi, Orange Babies South Africa chairperson.
“Everyone who joins the movement lays the foundation towards an HIV/Aids-free generation while ‘LiFT’ing our babies into a new world. I would encourage everyone to make time to stop by and shop, and invest in a bright future.”
LiFT for Orange Babies is the result of a collaboration between several of South Africa’s leading creatives across different spheres – A Better World Network, Metaphor Design, Breinstorm Brand Architects, The Rare Library, 44 Stanley, Room Service Co, and Adrienne Feldner, who originally helped launch Orange Babies in South Africa.
“LiFT for Orange Babies is a tangible manifestation of our joint belief that sitting idly by is not an option,” said Sam Manclark, director of A Better World Network.
“The unique pop-up shop offers a selection of diverse products that don’t often come together in a single retail experience. It’s the perfect place to support South African design and Orange Babies and we look forward to welcoming everyone into the space.”
All proceeds from sales will go towards Orange Babies. The pop-up shop runs until 20 November and new additions to the stock will be added over that period.
