Hyundai has sealed its commitment to African football with a new brand partnership with the current African and Confederation of African Football (Caf) Super Cup champions, Mamelodi Sundowns.
The three-year-deal goes beyond the traditional vehicle sponsorship and encompasses a shirt sleeve sponsorship, the supply of vehicles to the club, and a marketing partnership that includes co-promotion of all vehicles in the motor car manufacturer’s range in South Africa.
“We are a young, dynamic global brand that is constantly challenging the norms, so we are proud to introduce this partnership with Sundowns,” said Niall Lynch, CEO of Hyundai Automotive South Africa at the launch in Bedfordview.
Mamelodi Sundowns is one of the most respected and successful clubs in South Africa and on the continent. They are the record-breaking PSL champions, and are the South African and CAF Club of the year.
Patrice Motsepe, president of Sundowns, said, “We’re excited to welcome Hyundai to the Sundowns family. Just like Mamelodi Sundowns, Hyundai is innovative in its approach and determined to be number one in every market they compete in.”
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