Local opulent beauty salon Yandys Looks was designed as a brand with a powerful global appeal that would influence the entire continent positively.
Cosmetics and beauty graduate businesswoman, Yandiswa Tshobeni founded her beauty salon in 2019 operating as a mobile spa which subsequently transformed into a walk-in lifestyle experience for the rich and famous in and around Midrand.
The 28-year-old Halfway House resident’s mission is to provide skin, nails, and hair services and products through a commitment to research, and a digitally innovative shared value strategy.
Her decision to launch her salon was motivated by the number of messages she had received on her social media asking her where she went for her make-up, hair, nails, and clothing.
“Every time I would post pictures of myself, I would receive such questions and I was convinced that people actually love my looks hence the name Yandys Looks.
“That motivated me to start my beauty business and also the fact that I feel confident when I am helping others be the best that they can be, and also helping to raise their confidence and self-esteem.”
Tshobeni encouraged the youth to always believe in themselves because if they didn’t, others would always discourage them. “Discouragement will make you have doubts and you will leave everything as it is. You will never know if it was gonna work out or not.”
The entrepreneur also advised people who wanted to start a business to do research and find other people in the same industry as well as mentors who could guide them during challenging times.
Tshobeni came from humble beginnings, being raised by a single mother who struggled to make ends meet. “My mom was a very strict parent but it was all worth it because I grew to be a very strong, independent, and fearless woman.”
Yandys Looks is geared towards young socialites and social media enthusiasts. It takes into account four factors to stay ahead of the competition – value proposition, service provision, employee satisfaction, and customer service.
“A successful person in my line of work is someone who is able to keep clients coming back and having different people on a daily basis. If you can keep clients satisfied and want more services from you, then I believe you have succeeded.”
Her business is located at Halfway House, corner Scale and 16th roads, unit F19, Leogem Innovation Worx Complex.
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