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Young talent dominates the launch of Midrand People’s Market

WATERFALL– The Midrand People’s Market came at the right time when local entrepreneurs were still trying to recover from Covid-19 lockdown restrictions.


Local artists, performing groups and emerging entrepreneurs came out in their numbers to showcase their products and creative skills at the launch of The Midrand People’s Market event held in Waterfall Ridge on August 29 this year.

Emerging fashion designer Jardel Kadi showcases her products at The Midrand People’s Market. Photo: Nduduzo Nxumalo

Young fashion designers took centre stage and used the event to showcase their products and talent.

Grade 10 learner at Midrand High School and fashion designer Jardel Kadi applauded event organisers for coming up with what she described as a ground-breaking idea to uplift the community.

Members of Via Salute Pantsula Dance Group Tumelo Ngobeni, Tshekane Lebese, Mmuso Shai, Lucky Hlatshwayo and Lehlohonolo Mandela perform at the Midrand People’s Market in Waterfall Ridge. Photo: Nduduzo Nxumalo

“This is a platform that we as young local entrepreneurs have been longing for all along. I am grateful to be part of such a great initiative. This platform will definitely open doors and enhance networking opportunities to us as emerging entrepreneurs. I really hope that it grows and becomes bigger than what it is currently,” Jardel said.

Young model Noluthando Nkosi at the Midrand People’s Market.

Aaron Muvevi from Buyus.Africa said the Midrand People’s Market came at the right time when local entrepreneurs were still trying to recover from Covid-19 lockdown restrictions that wrecked their businesses.

Thando Magwaza and Aaron Muvevi from Buyus.Africa exhibit their products at The Midrand People’s Market in Waterfall Ridge. Photos: Nduduzo Nxumalo

“I believe that this platform has the potential to give us exposure to the bigger market. Our company designs and produces beanies, masks and hoodies. We were operating in a local mall before but we had to close down because of the pandemic. We hope that events like this one will help many small businesses get back on their feet,’ Muvevi said.

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