With National Cupcake Day fast approaching, Defy and Cupcakes of Hope want to make a difference by spreading awareness about and raising funds for children living with cancer.
Defy hosted the launch of their partnership with Cupcakes of Hope Foundation at the Defy Experience Centre in Midrand back in September.
Cupcakes of Hope is a non-profit organisation which provides funds for children living with cancer and other life-threatening diseases. Cupcakes of Hope founder, Sandy Cipriano explained, “Today we are extremely excited to be launching our partnership with Defy for our campaign #BakeADifference. Our aim is to get the whole community involved, to ‘bake a difference’ or rather make a difference.
“So how the campaign works is, you can go home, bake 24 cupcakes and post those photos on social media using the hashtag #BakeADifference and for every post, Defy will donate R1 for each cupcake to the Cupcakes of Hope foundation.”
Cipriano added that the funds raised will enable them to assist up to 70 children every single month to pay their medical bills, as well as their day-to-day needs like transport, nutritious food and nappies.
She added, “This year, we are hosting South Africa’s eighth National Cupcake Day on 28 September and we will be at 88 malls across the country. If you are a baker, you can pledge to bake your 24/48 cupcakes by visiting our website, www.cupcakesofhope.org to find your nearest participating mall and contact the coordinator so you can come bake with us.”
Cipriano said that if you are not a baker, you can still come and visit them at the mall. By making a R10 donation, you will receive a beautiful, handmade cupcake made with love, and receive an awareness leaflet which educates parents on the early warning signs of cancer.
Defy’s marketing director for Sub-Saharan Africa Rajan Gungiah told the Midrand Reporter why they decided to get involved. “The foundation is doing something really special by helping and assisting people that are in need.
“So, we have engaged with all our retailers and all our customers to come together and basically prompt the nation to go into their kitchens and bake cupcakes.
“If people don’t have time, they can go onto our microsite www.defy.co.za and they can build their own cupcake. We have tools online for you to build your own cupcake and for every one of those images that you post online, we will also donate R1 to the Cupcakes of Hope foundation.
Gungiah added that they are trying to engage with over 10 million people and they expect at least two million people to be fully engaged to go into their kitchens and bake, post and be involved.
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