Liberty takes over radio awards from MTN

Financial services group, Liberty has announced the launch of the Liberty Radio Awards in 2017, which were formerly known as the MTN Radio Awards.

The awards are an industry-wide initiative that promotes and recognises excellence in radio journalism and is renowned for their credibility and transparency.

Convenor of the awards, Lance Rothschild said they were thrilled to have Liberty on board to rekindle the flame of the radio awards. “The absence of the awards in 2016 was sorely felt by the industry, but we are now able to continue this important programme with Liberty’s support,” he said.

Commenting on the sponsorship, Sandile Hlophe, chief executive of Liberty’s Group Arrangements, noted that more than 90 per cent of the population had access to radio on a daily basis, making it the widest reaching and most impactful medium in the country.

“Liberty’s involvement with the awards will enable us to enhance the quality of radio journalism for the benefit of listeners who are the very customers we service.”

Tshepo Matseba, marketing and communication executive at Liberty Corporate said radio, in addition to being entertaining, promoted conversations and provided critical educational information with which people could base their financial decisions on.

“Our partnership with the awards recognises this important role that radio plays in our nation, while cherry picking the best the industry has to offer,” said Matseba.

The awards are open to all Icasa-licensed radio stations in the country and there are several award categories across the four pillars of radio, such as campus, community, PBS and commercial.

Entries are free and will open at the end of November and close in late January next year, with the award ceremony scheduled for 8 April next year.

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