South Africa is currently faced with one of the worst droughts in history and with the delayed rainfall, decreasing dam and reservoir levels, the situation is dire, said Lethabo Mametja, PR account executive at Ogilvy’s Public Relations.
Mametja added that South Africa is listed as the 30th driest country in the world and the nation, on average, consumes more water than the global norm. Therefore it is important that all South Africa citizens play their role in water conservation.
Sunlight, as a water-dependent brand, has launched and spearheaded a water conservation campaign together with Ogilvy, said Mametja.
Sunlight identified water saving as a top priority. Research conducted by the soap brand, showed that, apart from laundry contributing a major part of water consumption, around 37 per cent of clean drinkable water is lost through leaking taps and failing infrastructure. This contributes to water wastage in many South African households and communities. Tembisa on the east rand of Johannesburg was one of the most hit with leaking taps and running water.
Sunlight went into the community and replaced leaking taps with push taps, which will only release water when there is pressure exerted on the tap, as well as donated multiple Jojo tanks to various schools, such as the Winnie Mandela Secondary School.
Currently, South Africans consume 235 litres of water per day as opposed to rest of the world’s consumption of 173 litres per day and until such time as the nation is clear, all citizens need to be vigilant in their water consumption. There is no time for delay because a future without water is unimaginable.
The well-known actress, Leleti Khumalo is the ambassador of the water conservation campaign. Khumalo visited Tembisa to observe the water conservation improvements done in the community, specifically at Winnie Mandela Secondary Schools.
