The theatrical Welcome to Jozi – Make a Visitor’s Day! campaign launch was well received by guests who were treated to live performances from South African activist and poet Gcina Mhlope and musician Khanyo Maphumulo and her band.
The campaign aims to inform and educate Joburgers on how to be great Johannesburg ambassadors, promote the city, enhance a Joburg visitor’s experience and ensure that they go home with great memories.
Speaking at the launch, MMC for Economic Development of Johannesburg, Ruby Mathang said, “Joburg attracts a lot of visitors from destinations all around the world and the reasons for their visit are as diverse as the visitors themselves.”
He encouraged everyone to answer the call to action and become the city’s ambassadors by going the extra mile and making a visitor’s day special. “Joburgers are encouraged to be helpful, courteous and friendly,” he added.
“Joburgers can also make a visitor’s day by showing them the city’s rich culture, heritage, leisure and lifestyle attractions and activities. This means that they have to be familiar with the city’s tourist attractions and how to access them.”
Mathang explained that visitors to the city made a significant contribution to Johannesburg’s economy which benefited development, job creation and transformation. “By giving our visitors the best experiences while in our vibrant city, we are nurturing and growing tourism’s contribution to our local economy, which is advantageous to all of us,” said Mathang.
He added that the campaign’s success was dependent on collaboration and co-operation between the City of Johannesburg, its residents and all tourism stakeholders. “By working together we can ensure visitors to our wonderful city experience the best that Johannesburg has to offer – warm and welcoming people and the fantastic variety of experiences and attractions on offer,” he said.
Details: www.joburgtourism.com
Watch this video of Welcome to Jozi – Make a Visitor’s Day campaign launch at The Hilton Hotel in Sandton
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