The national campaign, an initiative by the Reach For A Dream Foundation, will take place on 1 August.
According to Tammy-Kay Nel, the foundations’s national project co-ordinator, the slipper campaign is aimed at raising awareness and generating funds for the foundation.
“The campaign is an annual initiative to encourage people to wear their slippers to work or school for one day to show their support for children fighting life threatening illnesses through purchasing a… sticker,” she said.
Nel added that the foundation decided to improve the campaign this year and make it as fresh as possible and to that end, introduced the standard key visual element. The element will form part of the marketing of the campaign and will include illustrated backgrounds featuring the three ambassadors with the dream children.
“The foundation, together with The Hardy Boys felt that in order to help keep the campaign fresh, new and exciting, a change of the visual was needed,” she explained.
Reach For A Dream has been involved in fulfilling children’s wishes for the past 26 years and launched the Slipper Day campaign in KwaZulu-Natal in 2011, raising R170 000 in the region. The foundation then decided to take it national in 2012 and has, to date, raised R3.8 million in funds.
“The work of Reach For A Dream enables children to experience a fun aspect of life, which they often don’t get to participate in because of their illness,” she said.
To support the foundation and the campaign, buy a sticker for only R10 and wear slippers to work.
Details: www.reachforadream.org.za
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